At JMS, we think, collaborate, make and measure — all under one roof.
What Powers Your Process?
Showcasing the human side of data for the analytics company that puts people at the forefront.
Reenvisioning the Teradata website to reflect their unique value and leadership.
Taking the Peloton lifestyle from an in-home staple to an elevated hospitality must-have
Launching a new product to unparalleled heights.
We believe creativity is the catalyst that drives business forward.
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From Scapegoat to Saving Grace
While perhaps we can all agree that a community is a group of supportive people assembled in a specific space, the logistics, geography, and manifestations of said groups have drastically changed in t...
Healthy Conversations
CVS Health’s “Healthy Conversations,” Finalist for Creative Floor Healthcare Awards When CVS Health tapped JMS to innovate new ways of sharing critical health information and stories from the COVID-1...
Content Culture: The State of Podcasting
Strategy Sessions unpack a topic of interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help ...
Meet Limited Edition
Every three months, we invite a new artist to interpret the possibilities of a singular 250 square foot wall in our studio, according to their creative practice. This site is an archive of the contin...
The Fight to Save Democracy (and the USPS)
PROXY is an experimental community space in the heart of San Francisco. Ahead of the 2020 election, the PROXY team wanted to bring their community together around a common message of unity. JMS saw a ...
Unpacking "Uncertainty"
We’re all feeling it: a big “question mark” looming over our current state of being. We’re hearing the rumblings of a recession, and trying to figure out what that means for ourselves, our companies, ...
The Mushroom Movement
Strategy Sessions unpack a topic of interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help ...
John McNeil Studio Expands Strategy Offering
To further John McNeil Studio’s mission of delivering dynamic, innovative solutions to our clients, the studio has expanded its strategy offering. Our unique model encompasses the values of our studio...
Trends in Modern Media
Strategy Sessions unpack a topic of interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help...
Staying Creative: A Personal and Professional Pursuit
Strategy Sessions unpack a topic of interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help ...
Shopping Their Shelf
Despite widespread conversations around identity, retail environments often reinforce the gender binary. Why isn’t retail seizing the opportunity? Stuck in the Past The male/female gender binary has...
The Case Against Content
It’s an unavoidable truth: we live in an age of continuous content. This catch-all term has come to name everything we consume, from TV shows to memes, gifs to tweets, long form editorial to TED Tal...
Trends in Gifting
Strategy Sessions unpack a topic of interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help...
Fashion Forward
After closely observing New York Fashion Week, two of our famously fashionable strategists – an exec and a junior, one in New York and one in LA – reflected on the trends they saw. Here are some stand...
Greenwashing Gotchas
Suspect your favorite brands are greenwashing? Here’s how to spot a company that is only giving lip service to their sustainability efforts. Sustainability isn’t just an environmental imperative, it...
JMS at 13
At some point in our history at JMS, someone wrote a headline for one of our clients. (Not a particularly spectacular opening line, I know, but bear with me for a paragraph, or two.) The brief was to ...
Let’s all stop pretending that B2B should play by a different set of rules.
Three lessons from this year’s Cannes Lions winners. For some time now, B2B has occupied a sleepy corner of marketing, notorious for a kind of risk-averse pragmatism that favors “what [x product] do...
John McNeil on Creativity, Leadership, and the Power of Advertising
JMS Founder and Chief Creative Officer, John McNeil, shares his journey into the world of marketing and advertising, from his first job in the art studio at Hill Holiday to future leadership roles at ...
The future of catalogs (And not just the ones in your mailbox)
JMS BLOG With the holiday season upon us, and holiday shopping in full force, we’re taking a deeper look into the future of an age-old sales technique: the catalog. Remember shopping catalogs? Of co...