Transformation takes a lot more than an ad campaign.
That’s why we’re always thinking about and making a million things at once. Here’s a bit of what we’ve been up to.
- All
- JMS Blog
- JMS Editorial
The future of catalogs (And not just the ones in your mailbox)
JMS BLOG...
The Mushroom Movement
Strategy Sessions unpack a topic of interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help us find new ways of thinking....
Shopping Their Shelf
Despite widespread conversations around identity, retail environments often reinforce the gender binary. Why isn’t retail seizing the opportunity?...
Fashion Forward
After closely observing New York Fashion Week, two of our famously fashionable strategists – an exec and a junior, one in New York and one in LA – reflected on the trends they saw. Here are some standouts from their conversation. ...
Unpacking "Uncertainty"
We’re all feeling it: a big “question mark” looming over our current state of being. We’re hearing the rumblings of a recession, and trying to figure out what that means for ourselves, our companies, and our society. It’s a compounding reason we’ve seen ...
Trends in Modern Media
Strategy Sessions unpack a topic of interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help us find new ways of thinking....
Greenwashing Gotchas
Suspect your favorite brands are greenwashing? Here’s how to spot a company that is only giving lip service to their sustainability efforts....
Content Culture: The State of Podcasting
Strategy Sessions unpack a topic of interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help us find new ways of thinking....
Let’s all stop pretending that B2B should play by a different set of rules.
Three lessons from this year’s Cannes Lions winners. ...
JMS at 13
At some point in our history at JMS, someone wrote a headline for one of our clients. (Not a particularly spectacular opening line, I know, but bear with me for a paragraph, or two.) The brief was to recast a 30-year-old global technology brand as a vital...
Meet Limited Edition
Every three months, we invite a new artist to interpret the possibilities of a singular 250 square foot wall in our studio, according to their creative practice....
From Scapegoat to Saving Grace
While perhaps we can all agree that a community is a group of supportive people assembled in a specific space, the logistics, geography, and manifestations of said groups have drastically changed in the technology age. ...
The Case Against Content
It’s an unavoidable truth: we live in an age of continuous content. ...
John McNeil on Creativity, Leadership, and the Power of Advertising
JMS Founder and Chief Creative Officer, John McNeil, shares his journey into the world of marketing and advertising, from his first job in the art studio at Hill Holiday to future leadership roles at Ogilvy, McCann, and now his own studio. With podcast ho...
John McNeil Studio Expands Strategy Offering
To further John McNeil Studio’s mission of delivering dynamic, innovative solutions to our clients, the studio has expanded its strategy offering. Our unique model encompasses the values of our studio—consistently putting creativity and brand at the cente...
The Fight to Save Democracy (and the USPS)
PROXY...
Healthy Conversations
CVS Health’s “Healthy Conversations,” Finalist for Creative Floor Healthcare Awards...