TVA
Leveraging the power of community to reimagine Tennessee Valley Authority as a timeless brand with a big future.
Congress founded TVA in 1933, aiming to harness the potential of the rich resources in the Tennessee Valley region to improve the lives of the people who call it home. For the past nine decades, the organization has worked to do just that. When TVA turned to JMS for support with their new brand positioning, we strategized ways to recast TVA’s long-standing values in a modern context. We took a local approach, immersing ourselves in TVA’s story by working closely with team members as well as the people of the valley.
Through these valuable insights, we created an interactive experience for TVA, titled “The Valley Voices.” Other key assets included a reimagined website, event content, and local tactical creative campaigns that helped TVA show up in a vital way to local constituents.
Teradata Brand Transformation
Transforming the 40 year old leader in data warehousing as a next generation cloud-based powerhouse.
Since 1979, Teradata has been the go-to company in data warehousing and analytics-related software and services. Looking to pivot that legacy into a future-facing, challenger brand, Teradata tasked JMS with reimagining their brand positioning and identity.
By working closely with Teradata’s executive team and gaining insight through interviews with employees and customers alike, JMS rebuilt the Teradata identity from the ground up. From logo redesign and web development to a global advertising campaign that included print, digital, social, and internal marketing to reinvigorate the workforce, we provided Teradata the tools to communicate their leadership in today’s world of big data.