John McNeil Studio

Teradata Brand Transformation

Transforming the 40 year old leader in data warehousing as a next generation cloud-based powerhouse.


Since 1979, Teradata has been the go-to company in data warehousing and analytics-related software and services. Looking to pivot that legacy into a future-facing, challenger brand, Teradata tasked JMS with reimagining their brand positioning and identity.

By working closely with Teradata’s executive team and gaining insight through interviews with employees and customers alike, JMS rebuilt the Teradata identity from the ground up. From logo redesign and web development to a global advertising campaign that included print, digital, social, and internal marketing to reinvigorate the workforce, we provided Teradata the tools to communicate their leadership in today’s world of big data.

Brand Positioning
Brand Identity
Campaign Creation
Digital Design
Film & Video Production
Motion Graphics