Teradata Brand Transformation
Transforming the 40 year old leader in data warehousing as a next generation cloud-based powerhouse.
Since 1979, Teradata has been the go-to company in data warehousing and analytics-related software and services. Looking to pivot that legacy into a future-facing, challenger brand, Teradata tasked JMS with reimagining their brand positioning and identity.
By working closely with Teradata’s executive team and gaining insight through interviews with employees and customers alike, JMS rebuilt the Teradata identity from the ground up. From logo redesign and web development to a global advertising campaign that included print, digital, social, and internal marketing to reinvigorate the workforce, we provided Teradata the tools to communicate their leadership in today’s world of big data.
Honeylove
A bold identity for the new generation of women’s shapewear.
Honeylove was created to solve for the shortcomings of traditional shapewear, and deliver a revolutionary, high-end product that would serve and empower its customers. To tell this story, Honeylove reached out to JMS for strategy and branding leadership.
We set out to develop a set of brand guidelines to serve as the clear source of truth for all things Honeylove—from messaging to brand objectives, typography to colorways, and packaging design for real life Honeylove customers. Articulating how the brand shows up in the world was our focus, with all assets working to support that aim.