Reenvisioning the Teradata website to reflect their unique value and leadership.
Frequently, the greatest insights come directly from our close collaboration with clients. In the case of Teradata’s website, we leveraged pieces of the narrative Teradata’s sales team was consistently hearing from clients—that being, clients using Teradata technology to envision and build their future. From there, “Build the future of your business on Teradata” became an entry point to reenvisioning the rest of the site.
With the new site in place, we gave Teradata’s global salesforce a means of scaling their story through new messaging, a global advertising campaign, technical visualizations of the platform's technology, and an immersive set of customer case studies that prove the power of Teradata.
User Experience Design