Teradata Website
Reenvisioning the Teradata website to reflect their unique value and leadership.
Frequently, the greatest insights come directly from our close collaboration with clients. In the case of Teradata’s website, we leveraged pieces of the narrative Teradata’s sales team was consistently hearing from clients—that being, clients using Teradata technology to envision and build their future. From there, “Build the future of your business on Teradata” became an entry point to reenvisioning the rest of the site.
With the new site in place, we gave Teradata’s global salesforce a means of scaling their story through new messaging, a global advertising campaign, technical visualizations of the platform's technology, and an immersive set of customer case studies that prove the power of Teradata.
Teradata Brand Transformation
Transforming the 40 year old leader in data warehousing as a next generation cloud-based powerhouse.
Since 1979, Teradata has been the go-to company in data warehousing and analytics-related software and services. Looking to pivot that legacy into a future-facing, challenger brand, Teradata tasked JMS with reimagining their brand positioning and identity.
By working closely with Teradata’s executive team and gaining insight through interviews with employees and customers alike, JMS rebuilt the Teradata identity from the ground up. From logo redesign and web development to a global advertising campaign that included print, digital, social, and internal marketing to reinvigorate the workforce, we provided Teradata the tools to communicate their leadership in today’s world of big data.