Honeylove

A bold identity for the new generation of women’s shapewear.


PROJECT OVERVIEW

Honeylove was created to solve for the shortcomings of traditional shapewear, and deliver a revolutionary, high-end product that would serve and empower its customers. To tell this story, Honeylove reached out to JMS for strategy and branding leadership.

We set out to develop a set of brand guidelines to serve as the clear source of truth for all things Honeylove—from messaging to brand objectives, typography to colorways, and packaging design for real life Honeylove customers. Articulating how the brand shows up in the world was our focus, with all assets working to support that aim.

CAPABILITIES
Research & Insights
Brand Messaging
Design
Campaign Creation
Creative Production
Film & Video Production

TVA

Leveraging the power of community to reimagine Tennessee Valley Authority as a timeless brand with a big future.


PROJECT OVERVIEW

Congress founded TVA in 1933, aiming to harness the potential of the rich resources in the Tennessee Valley region to improve the lives of the people who call it home. For the past nine decades, the organization has worked to do just that. When TVA turned to JMS for support with their new brand positioning, we strategized ways to recast TVA’s long-standing values in a modern context. We took a local approach, immersing ourselves in TVA’s story by working closely with team members as well as the people of the valley.

Through these valuable insights, we created an interactive experience for TVA, titled “The Valley Voices.”  Other key assets included a reimagined website, event content, and local tactical creative campaigns that helped TVA show up in a vital way to local constituents.

CAPABILITIES
Brand Positioning
Brand Identity
Campaign Creation
Film & Video Production
Web Development