John McNeil Studio


A bold identity for the new generation of women’s shapewear.


Honeylove was created to solve for the shortcomings of traditional shapewear, and deliver a revolutionary, high-end product that would serve and empower its customers. To tell this story, Honeylove reached out to JMS for strategy and branding leadership.

We set out to develop a set of brand guidelines to serve as the clear source of truth for all things Honeylove—from messaging to brand objectives, typography to colorways, and packaging design for real life Honeylove customers. Articulating how the brand shows up in the world was our focus, with all assets working to support that aim.

Research & Insights
Brand Messaging
Campaign Creation
Creative Production
Film & Video Production