Smartsheet
Repositioning the leader in project management into the enterprise-ready platform for collaborative work management.
For over fourteen years, Smartsheet has been used and loved by individuals and teams as a collaboration software tool. Wanting to elevate and amplify the reach of their brand across enterprises and C-suite level teams, Smartsheet asked JMS to develop a renewed brand identity and accompanying campaign that would set them apart from lightweight competitors, and capture a more competitive market share.
With a new brand identity to match the company’s mission and capabilities, JMS then launched a national ad campaign that delivered over 550M impressions across digital, print, TV, and radio outlets. Today, Smartsheet continues to break sales records with a brand presence that’s enterprise strong.
Cisco Webex Campaign
Launching Webex’s all-new features and capabilities, at a time when everyone is working from home.
In March 2020, most of the world found itself working remotely. In an immediate effort to raise the bar and provide teams the tools they needed to work productively, Webex developed new features and capabilities to meet the growing market demand—and compete with key challengers like Zoom. Webex had a story to tell about how this time of crisis could give way to close collaboration, and they looked to JMS to help tell it. In less than six weeks, the JMS team worked entirely remotely to develop, design, and produce a TV and social campaign celebrating the capability, inclusivity, and—believe it or not—fun that Webex could bring to teams around the world, even in a time of crisis.