John McNeil Studio


Repositioning the leader in project management into the enterprise-ready platform for collaborative work management.


For over fourteen years, Smartsheet has been used and loved by individuals and teams as a collaboration software tool. Wanting to elevate and amplify the reach of their brand across enterprises and C-suite level teams, Smartsheet asked JMS to develop a renewed brand identity and accompanying campaign that would set them apart from lightweight competitors, and capture a more competitive market share.

With a new brand identity to match the company’s mission and capabilities, JMS then launched a national ad campaign that delivered over 550M impressions across digital, print, TV, and radio outlets. Today, Smartsheet continues to break sales records with a brand presence that’s enterprise strong.

Brand Positioning
Brand Identity
Campaign Creation
Film & Video Production
Digital Production
Get past small tasks and on to big ideas.
Spend more time on innovation and less on process.
'No' has left the building. Can Do.