Cisco Webex Campaign
Launching Webex’s all-new features and capabilities, at a time when everyone is working from home.
In March 2020, most of the world found itself working remotely. In an immediate effort to raise the bar and provide teams the tools they needed to work productively, Webex developed new features and capabilities to meet the growing market demand—and compete with key challengers like Zoom. Webex had a story to tell about how this time of crisis could give way to close collaboration, and they looked to JMS to help tell it. In less than six weeks, the JMS team worked entirely remotely to develop, design, and produce a TV and social campaign celebrating the capability, inclusivity, and—believe it or not—fun that Webex could bring to teams around the world, even in a time of crisis.
Teradata Brand Transformation
Transforming the 40 year old leader in data warehousing as a next generation cloud-based powerhouse.
Since 1979, Teradata has been the go-to company in data warehousing and analytics-related software and services. Looking to pivot that legacy into a future-facing, challenger brand, Teradata tasked JMS with reimagining their brand positioning and identity.
By working closely with Teradata’s executive team and gaining insight through interviews with employees and customers alike, JMS rebuilt the Teradata identity from the ground up. From logo redesign and web development to a global advertising campaign that included print, digital, social, and internal marketing to reinvigorate the workforce, we provided Teradata the tools to communicate their leadership in today’s world of big data.