John McNeil Studio

Duck Creek

Positioning Duck Creek as the new standard within P + C insurance.


Duck Creek Technologies was created by insurance experts within the industry, and built in the cloud to maximize innovative solutions and game-changing results. With increasing digital transformation within the P+C space, a partner like Duck Creek was needed to help clients accelerate and innovate their approach within the insurance category.

When tasked with developing Duck Creek’s brand identity, JMS leaned into the unique name of the company and leveraged its sense of place as the brand’s core foundation. The brand messaging was helmed by “Made on Duck Creek,” positioning the brand as not just another platform, but a tangible place where the brand’s capabilities were offered and promises were met. With this foundation in place, we built out the brand story through video, print, and web marketing assets.

Brand Positioning
Brand Identity
Campaign Creation
Digital Production
Web Development