John McNeil Studio


Showcasing the human side of data for the analytics company that puts people at the forefront.


Since 2012, Contentsquare’s platform has helped over 1,000 businesses globally, pushing them to deliver exceptional digital experiences for their customers. But in a saturated and fast-moving market, the team decided it was time to focus on a different side of their mission. Contentsquare tasked JMS with an identity overhaul, one that put the brand’s human benefits at the forefront. A new brand narrative was called for, and one that flipped the script on traditional analytics. JMS developed an identity toolkit and accompanying ad campaign that focused on human faces and emotions to highlight the personal, unique side of analytics – and shed light on the real people navigating online experiences every day, looking for meaningful engagement.

Brand Positioning
Brand Identity
Campaign Creation
Digital Production