Cofense
Shining a light on an entrant with a unique approach in the crowded security market.
PROJECT OVERVIEW
Looking to differentiate themselves as the leader in protection, detection, and response email security solutions, Cofense asked JMS to recast their brand in the growing data security market. Through internal interviews, market research, and a deep study into company technology and processes, we arrived at the positioning of “out-humaning the threat,” and brought the language to life through design, website content, and a campaign launch to reintroduce Cofense as a formidable opponent to phishing schemes at every level.
CAPABILITIES
Brand Identity
Brand Positioning
Campaign Creation
Web Development
Digital Production
Film & Video Production