John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
Telephone: (510) 526 7100
Fax: (510) 526 7105
, E-mail: info(at),

The Power of Potential
Tennessee Valley Authority

When reimagining the Tennessee Valley Authority brand identity, JMS worked to ensure that the elements of the brand represented their business ambition. Through a reimagined brand identity translated into a web redesign and internal assets, we brought consistency and modernity to the way the story is told, building a flexible system of tools that can scale with continued evolution.