John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
Telephone: (510) 526 7100
Fax: (510) 526 7105
, E-mail: info(at),

Brand Relaunch

Smartsheet is a SaaS collaboration solution, used by over 6M users and 90% of the Fortune 100. But while the company had grown a grassroots legion of passionate fans, it needed to stand out in a rapidly growing market and reach an audience of C-Suite decision-makers. We led a ground-up brand repositioning effort and campaign launch that helped shift perception of Smartsheet from "a spreadsheet tool on steroid" to an enterprise-grade platform.