John McNeil Studio A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
Smartsheet is a SaaS collaboration solution, used by over 6M users and 90% of the Fortune 100. But while the company had grown a grassroots legion of passionate fans, it needed to stand out in a rapidly growing market and reach an audience of C-Suite decision-makers. We led a ground-up brand repositioning effort and campaign launch that helped shift perception of Smartsheet from "a spreadsheet tool on steroid" to an enterprise-grade platform.