With 2,600 journalists representing more than 200 international bureaus, Reuters is known for unbiased reporting and in-depth coverage of events around the world. But as audiences’ viewing habits changed, Reuters needed a way to bring their straight-from-the-source video content to a new generation of savvy, on-the-go, cord-cutting viewers. The result was Reuters.TV, a mobile experience that let users tailor TV news to their own tastes and schedule. To launch the app, we created a high-impact outdoor campaign that combined striking photography and simple "video controls"-themed headlines to illustrate the quality and authenticity of the content available in the app and the global perspective it affords to users.