At its core, One Medical is built on a better patient experience. And delivering the best experience starts with attaining the best talent. We aimed to encourage primary care professionals to join One Medical directly out of top residency programs with recruitment collateral that generates awareness around One Medical as a unique and desirable organization to work with. This collateral speaks to program coordinators, residents, and fellows, encouraging PCs to recommend One Medical as a career path and educating residents on the benefits of a One Medical career.