New Product Launch
Mountain Hardwear
Mountain Hardwear came to JMS to create a campaign launching a brand new product, the Super DS jacket. The product was initially available exclusively at REI and then two months later on the MH website. The centerpiece of the campaign was a video featured on REI home page. It was the most successful launch ever for a Mountain Hardwear product with REI and sales outperformed even the most optimistic expectations