John McNeil Studio A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
Mountain Hardwear came to JMS to create a campaign launching a brand new product, the Super DS jacket. The product was initially available exclusively at REI and then two months later on the MH website. The centerpiece of the campaign was a video featured on REI home page. It was the most successful launch ever for a Mountain Hardwear product with REI and sales outperformed even the most optimistic expectations