John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
Telephone: (510) 526 7100
Fax: (510) 526 7105
, E-mail: info(at),

New Brand Identity

Unknown to most of us, Iteris's technology quietly connects everything from farms to freeways. To reposition the company at the center of today's data-driven world, we developed a new brand identity that visually links what they do to the outcomes they produce in the communities that rely on Iteris to thrive.