John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
Telephone: (510) 526 7100
Fax: (510) 526 7105
, E-mail: info(at),

IEX Brand Repositioning

IEX is an equities exchange that is setting a new standard for the market by raising the bar for performance, fairness and transparency. JMS was tasked with developing a full repositioning of the brand, as well as a campaign to create awareness that there is now a choice: an exchange that trades on fairness to level the playing field.