Juniper Networks developed a game-changing data center security solution based on intrusion deception, where attackers are deceived into pursuing dead-ends while information about them is exposed to a global database. We labeled this approach “know, control and expose.“ We developed a campaign around the elite Deception Force, and gave it life with our stickiest mobile ad ever—a mobile game that allows players to “defend” the data center from viruses, malware, and other threats, a game trailer and a microsite packed with social interaction. All of it was built in-house and now available on iOS and Android platforms.