John McNeil Studio A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
Fast-fashion retailer Charlotte Russe was looking to enter the highly competitive and socially driven beauty market. They came to JMS to launch their first-ever advertising campaign for this new beauty brand, Charlotte by Charlotte Russe. We created a social program that reached a Gen Z audience using rich media and influencer creative across channels - generating buzz and building a cult following around Charlotte Russe's new brand story.