John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
94710
USA
Telephone: (510) 526 7100
,
Fax: (510) 526 7105
, E-mail: info(at)johnmcneilstudio.com,
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Charlotte by Charlotte Russe beauty
Charlotte Russe

Fast-fashion retailer Charlotte Russe was looking to enter the highly competitive and socially driven beauty market. They came to JMS to launch their first-ever advertising campaign for this new beauty brand, Charlotte by Charlotte Russe. We created a social program that reached a Gen Z audience using rich media and influencer creative across channels - generating buzz and building a cult following around Charlotte Russe's new brand story.