Charlotte by Charlotte Russe beauty
Charlotte Russe
Fast-fashion retailer Charlotte Russe was looking to enter the highly competitive and socially driven beauty market. They came to JMS to launch their first-ever advertising campaign for this new beauty brand, Charlotte by Charlotte Russe. We created a social program that reached a Gen Z audience using rich media and influencer creative across channels - generating buzz and building a cult following around Charlotte Russe's new brand story.