Despite Cambria’s acclaimed reputation among wine enthusiasts, the brand struggled to stand out among millennials. This generation of highly educated and savvy individuals seeks wines with a story and artisanal vibe, while avoiding anything mass-produced. We redesigned Cambria’s bottles to bring the brand back to its roots by featuring the natural beauty of their winery in the Santa Maria Valley and by bringing the agricultural and sustainable elements of their brand to the fore in packaging and promotional materials.