John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
Telephone: (510) 526 7100
Fax: (510) 526 7105
, E-mail: info(at),

Brand Relaunch

After interviewing employees and executives, we were able to pinpoint the brand values that remained unchanged throughout Polycom’s nearly 20-year history. The studio used these insights to develop an end-to-end brand and marketing effort that included a new identity, website, films, photography, signage, and architectural design for their company headquarters. The result? A brand that celebrates Polycom’s innovative future while retaining the value of their past.