On October 29th, 2009—the 40th birthday of the network itself—Juniper Networks relaunched their brand with a new identity, campaign and listing on the New York Stock Exchange. From industry and analyst print to web, interactive, customer stories and a rich microsite, the campaign told the powerful story of a different approach to networking; one founded on Juniper’s innovative software, silicon and systems architecture. More than a collection of assets, the new look and feel gave a new voice for the brand that elevated the story towards the needs of the modern world.