John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
Telephone: (510) 526 7100
Fax: (510) 526 7105
, E-mail: info(at),

Brand Identity and Asset Development

Juma had a fantastic story, but their branding and marketing materials never lived up to the power of their offering. Since 1993, Juma has helped at-risk, low-income teens turn their lives around through a simple but powerful idea: Help kids help themselves. Juma gives kids a job, a bank account, and financial counseling and support to get them through high school and college. We gave Juma a new identity, collateral, web experience and marketing program featuring Juma students and their personal stories. The work highlights the Juma promise: That everyone can succeed, if they set their sights high.

“I presented the brand identity to Juma’s CEO and select board members this afternoon. Unadulterated enthusiasm. We’re ecstatic.”
Nick Hutchinson
Chief Development Officer, Juma