When Fraenkel Gallery—one of the world’s most respected galleries and publishers of photographic works—wanted to create more ambitious catalogues in support of their shows, they tapped us for the solution. One of these projects was a commission for a catalog to accompany Katy Grannan’s show “Boulevard.” When the artist completed “The Believers,” a nine-minute film to play in conjunction with “Boulevard,” we helped her find the right screening venue: an abandoned storefront next to a mortuary at the fringe of the Valencia district in San Francisco, creating buzz and interest.