John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
Telephone: (510) 526 7100
Fax: (510) 526 7105
, E-mail: info(at),

Blog Talk Content
Juniper Networks

What do real tech bloggers talk about? We created a short series of videos to give some depth and humanity to the world of technology through the characters of fictitious bloggers, Pete and Mike of Blog Talk. While the tech world is awash with buzzwords and hype, these videos helped cement some complicated ideas into easy-to-digest scenarios that anyone can clearly understand. (And a little humor never hurts.) We also created web assets and Twitter feeds from Pete and Mike to flesh out this campaign for a global internal audience.