John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
Telephone: (510) 526 7100
Fax: (510) 526 7105
, E-mail: info(at),

Anniversary Folio
Erica Tanov

2011 marked the 20th anniversary of fashion designer Erica Tanov’s signature and perennial design, The Erica Tanov Slip. To commemorate the occasion, photographer Katy Grannan captured Muriel Maffre, principal ballerina for the San Francisco Ballet, recreating a series of falls or physical “slips.” More product than marketing promotion, these photographs were curated into a folio, available for sale at Erica Tanov stores on both coasts. Inside each signed edition of 200 are the 20 images, carefully reproduced as 13 x 17 individual offset lithographs, plus a folded, limited edition poster featuring original illustrations and gold leaf typography.