John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
94710
USA
Telephone: (510) 526 7100
,
Fax: (510) 526 7105
, E-mail: info(at)johnmcneilstudio.com,
Web:

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Google

In 2011, Google Creative Labs introduced a revolutionary new product with an incredibly simple proposition: Understand the words and you’ll understand the world. They asked JMS to imagine a marketing program for this idea. With that simple brief, the Google Translate campaign was born. The effort began with a poster series that worked as an internal effort within Google to rally awareness and support of this unique product. The series was so successful that Google asked JMS to create a series of animated films, based on one of our poster designs. Every aspect of the films, including motion graphics, modeling and animation, happened within JMS.