John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
94710
USA
Telephone: (510) 526 7100
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Fax: (510) 526 7105
, E-mail: info(at)johnmcneilstudio.com,
Web:

Ticket To Give Social Campaign
TOMS

TOMS was founded on a simple, powerful philosophy: for each pair of shoes sold, they give a pair of shoes to a child in need. Each year, TOMS sends customers on those Giving Trips through their “Ticket to Give” program. TOMS wanted to create fresh enthusiasm for giving trips among their loyal customer base. We developed an online contest encouraging contestants to upload and promote their entries through social media. In addition to creating, designing and developing the website, we worked with TOMS to develop a social media marketing program, empowering the TOMS community to select winners through online voting.