TOMS was founded on a simple, powerful philosophy: for each pair of shoes sold, they give a pair of shoes to a child in need. Each year, TOMS sends customers on those Giving Trips through their “Ticket to Give” program. TOMS wanted to create fresh enthusiasm for giving trips among their loyal customer base. We developed an online contest encouraging contestants to upload and promote their entries through social media. In addition to creating, designing and developing the website, we worked with TOMS to develop a social media marketing program, empowering the TOMS community to select winners through online voting.