John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
Telephone: (510) 526 7100
Fax: (510) 526 7105
, E-mail: info(at),

SCORE Campaign

The luxury fashion industry cashes in over $300 billion a year, and The RealReal is a major player in the sector. But with competitors rising quickly to popularity, The RealReal needed to make an impression on both buyers and consumers. As a brand that offers luxury for less, we created a campaign message that focused on the elation of finally getting a much longed-for luxury purse. We crafted this message, among others, on a project-by-project basis within The RealReal’s existing branding. We launched an outdoor blitz at New York Fashion Week 2014 and followed up with geo-targeted digital ads. The entire initiative, from conception, studio production to digital delivery, was completed in studio.