John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
94710
USA
Telephone: (510) 526 7100
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Fax: (510) 526 7105
, E-mail: info(at)johnmcneilstudio.com,
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Reuters TV Campaign
Reuters

With 2,600 journalists representing more than 200 international bureaus, Reuters is known for unbiased reporting and in-depth coverage of events around the world. But as audiences’ viewing habits changed, Reuters needed a way to bring their straight-from-the-source video content to a new generation of savvy, on-the-go, cord-cutting viewers. The result was Reuters.TV, a mobile experience that let users tailor TV news to their own tastes and schedule. To launch the app, we created a high-impact outdoor campaign that combined striking photography and simple "video controls"-themed headlines to illustrate the quality and authenticity of the content available in the app and the global perspective it affords to users.