John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
94710
USA
Telephone: (510) 526 7100
,
Fax: (510) 526 7105
, E-mail: info(at)johnmcneilstudio.com,
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Industrial Design
Juniper

Juniper’s engineers focused largely on the technology inside the box, leaving much of their design and packaging decisions up to the economics of production. While this met short term financial interests, the look and reputation of the Juniper brand suffered.

As part of JMS’s brand development, we proposed a radical but affordable redesign of all hardware and packaging to make their product look and feel consistent with that of the new Juniper brand at a moment when it matters most: when the customer receives the product.