John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
94710
USA
Telephone: (510) 526 7100
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Fax: (510) 526 7105
, E-mail: info(at)johnmcneilstudio.com,
Web:

Brand Relaunch
The Berkeley School

On the occasion of their 50th anniversary, The Berkeley School wanted to refresh their brand positioning to capture the elementary school’s inventive approach to education. We created a marketing and branding effort that included a new identity, website, messaging, original photography, print collateral, signage, art installations and a new color palette for the buildings. All these efforts mapped to the theme: “What matters in education matters in life.” We also developed a digital communication strategy deeply rooted in social media engagement. Through the “Bulletin Board” blogs, we helped bridge the gap between the classroom and a student’s home life.

 
“The branding work has made such an amazing difference to the feel of things around here. Our thanks to everyone at JMS for the incredible work you’ve done, which has made such a difference to our school.”
Laura Gorjance
Director of Communications, The Berkeley School