What do real tech bloggers talk about? We created a short series of videos to give some depth and humanity to the world of technology through the characters of fictitious bloggers, Pete and Mike of Blog Talk. While the tech world is awash with buzzwords and hype, these videos helped cement some complicated ideas into easy-to-digest scenarios that anyone can clearly understand. (And a little humor never hurts.) We also created web assets and Twitter feeds from Pete and Mike to flesh out this campaign for a global internal audience.