Legal cannabis is one of the fastest growing markets in the US, and it's projected to grow exponentially in the coming years as legalization extends beyond a few key states. The face of cannabis is changing, too. Today's consumers tend to be affluent, informed, and culturally savvy. A new venture group came to us with a premium cannabis oil, extracted from their farms in Sonoma County. We worked with them to create a new market category and to position their brand as the leader. The result? A distinctive brand identity and imagery that both captures today's market opportunity, and positions the company for a world where cannabis is legalized and sought after by a more discerning consumer.