John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
94710
USA
Telephone: (510) 526 7100
,
Fax: (510) 526 7105
, E-mail: info(at)johnmcneilstudio.com,
Web:

Aya Branding and Launch
SONOMA CANNABIS COMPANY

Legal cannabis is one of the fastest growing markets in the US, and it's projected to grow exponentially in the coming years as legalization extends beyond a few key states. The face of cannabis is changing, too. Today's consumers tend to be affluent, informed, and culturally savvy. A new venture group came to us with a premium cannabis oil, extracted from their farms in Sonoma County. We worked with them to create a new market category and to position their brand as the leader. The result? A distinctive brand identity and imagery that both captures today's market opportunity, and positions the company for a world where cannabis is legalized and sought after by a more discerning consumer.