John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
Telephone: (510) 526 7100
Fax: (510) 526 7105
, E-mail: info(at),

Aya Branding and Launch

Legal cannabis is one of the fastest growing markets in the US, and it's projected to grow exponentially in the coming years as legalization extends beyond a few key states. The face of cannabis is changing, too. Today's consumers tend to be affluent, informed, and culturally savvy. A new venture group came to us with a premium cannabis oil, extracted from their farms in Sonoma County. We worked with them to create a new market category and to position their brand as the leader. The result? A distinctive brand identity and imagery that both captures today's market opportunity, and positions the company for a world where cannabis is legalized and sought after by a more discerning consumer.