John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
94710
USA
Telephone: (510) 526 7100
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Fax: (510) 526 7105
, E-mail: info(at)johnmcneilstudio.com,
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App Culture Campaign
CA TECHNOLOGIES

CA Technologies helps businesses in every industry plan, build, manage and secure the apps at the heart of the new “application economy.” The “App Culture” campaign highlights how our love of new apps has changed the way we live—and why businesses must change in order to keep up with demand. The newest spot provides CA’s take on the current election: we may be divided, but we can all agree on our love of great apps. A second spot takes the form of a tongue-in-cheek horror movie in which developers are terrorized by consumers’ undying hunger for new apps. Previous spots have shown how CA enables everything from first dates to buying appliances. Targeting business decision makers, the campaign leverages a number of CNN properties—resulting in a 50% increase in brand of choice, a 22% increase in purchase consideration, and a 16% uptick in brand favorability.