John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
94710
USA
Telephone: (510) 526 7100
,
Fax: (510) 526 7105
, E-mail: info(at)johnmcneilstudio.com,
Web:

Alt. Social Campaign
Bay Area Open Space Council

At a time when California was threatening to close dozens of state parks, the Bay Area Open Space Council knew they had to advocate for open space in a surprising, unconventional way. They had the idea: a day-long bike ride where cyclists summited three Bay Area mountains in one day, taking public transit between the peaks. They came to JMS when they needed to recruit an audience. We reimagined the event from start to finish, contributing a new name—Alt—an updated identity and a mobile-ready website that allowed Alt participants to upload photos and comments to a live feed on the day of the race.

 
“It’s clear that you all have taken this event up a notch. Actually 2-3-4 notches! It’s just awesome.”
Annie Burke
Director of Development and Engagement, Bay Area Open Space Council