John McNeil Studio
A studio focused on building brands through the power of creative solutions and quality execution. We believe that everything is a chance to build a brand, so we don't limit ourselves to more traditional forms of marketing communications.
720 Channing Way
Berkeley, California
94710
USA
Telephone: (510) 526 7100
,
Fax: (510) 526 7105
, E-mail: info(at)johnmcneilstudio.com,
Web:

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Our leadership

We're a team of over 120 ambitious thinkers who are focused on building brands through the power of creative solutions and the quality of their execution. We believe that everything is a chance to build a brand, and as such, we do not limit our scope of capabilities to more traditional forms of marketing communications.

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John McNeil
FOUNDER, CHIEF CREATIVE OFFICER

As a photographer, art director, writer and director, John has worked in nearly every role afforded a creative person to solve strategic brand problems and create award-winning solutions.

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Nils Peyron
PRESIDENT

Passionate about culture, organizations and storytelling, Nils has shaped iconic brands like Toms and Bath & Body Works, and led marketing efforts for Microsoft, IBM and Motorola.

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Kim Le Liboux
CO-EXECUTIVE CREATIVE DIRECTOR

Kim has been a force in advertising and graphic design for over 25 years, creating award-winning work for BMW, Agent Provocateur, Johnnie Walker, Orange, and BP among others.

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Gerald Lewis
CO-EXECUTIVE CREATIVE DIRECTOR

Gerald’s work doesn’t fit the typical advertising format. Which is why his work for brands such as Levi’s, TOMS, Dove, IBM, Google, Microsoft, and The Boys and Girls Clubs of America have garnered awards from Cannes Lions to Gold Effies to Dieline Packaging Design and American Photography awards. His work is included in the permanent collection at the V&A design museum in London.

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Catherine Heath
EXECUTIVE DIRECTOR OF STRATEGY

Catherine has over 15 years experience leading integrated strategy teams at a global, regional and local level across the US, Asia and Europe. With deep category experience in technology, entertainment and lifestyle marketing for some of the world’s leading brands like Visa, Microsoft, Google and Nike, Catherine has been responsible for strategic and creative work that has helped shape the evolution of categories and redefine a contemporary marketing approach. An industry thought leader, Catherine regularly contributes to various media outlets on the future of marketing, consumer trends and brand strategy.

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Remi Abbas
EXECUTIVE DIRECTOR, INNOVATIONS & SOCIAL

Remi’s years of experience in strategy and innovation include working with clients such as Nokia, Coca Cola, Levi’s, Nike, Johnson & Johnson, and MTV.

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Brandon Kuchta
DIRECTOR OF PRODUCTION

With a career spanning digital, print, animation and filmmaking, Brandon's led teams creating everything from enterprise websites to outdoor campaigns, mobile apps, broadcast commercials and video games.

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Darcy Novo
DIRECTOR OF PROJECT MANAGEMENT & CREATIVE SERVICES

With a history in coordinating substantial marketing and brand advertising efforts for global enterprises and local businesses alike, Darcy’s efficient and airtight management has transformed companies like Virgin Airlines, Callaway Golf, Sony, SFO, CA Technologies and Cisco.

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Carolyn Shulman
MANAGING DIRECTOR, EVP

With over 20 years of integrated marketing experience, Carolyn’s client management and business leadership expertise has driven results for national and global clients, including Microsoft, Coca-Cola, AT&T, and Wells Fargo.

Who we work with

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How we work

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It used to be simple: Companies first turned to advertising agencies for ideas, and then to production companies to bring those ideas to fruition. Not anymore. Today, brands need more than clever creative from their agency partners. They need insightful thinking driven by solid strategy that’s woven through every conceivable form of brand-building communication: from documentaries and environmental design to print ads and iPad apps. At the studio, we make no distinction between our creative and our strategists, between traditional and digital, or concepts and production. We think. We collaborate. We make. We measure. All under one roof.

What we do

  • Design
    Brand design, interactive design, product and industrial design, application design, environmental design and event design Read More
    Our studio was built on a new approach to the relationship between strategy and design—and because of this, we often create solutions that break convention. From corporate identity and brand design to interactive, product and industrial design, we are committed to aesthetics, but always consider utility.
  • Advertising
    Brand voice and campaign creation; end-to-end creative services; SEO/SEM; marketing automation; relationship marketing Read More
    In the new world of advertising, brands need to constantly generate unique content to create an impact. From identifying and fine-tuning brand voice to boosting engagement through social and relationship marketing, we provide end-to-end creative advertising services for the multiple, diverse platforms where brands engage with their audience.
  • Strategy & Planning
    Brand and content strategy; strategic planning; audience insights; ethnography; usability testing; trend forecasting; brand discovery; brand architecture; marketing communications; product and service innovation Read More
    Great creative starts with a great insight. We identify those core insights through a range of qualitative methods, and translate that work into an actionable messaging architecture that informs our creative approach. Sound strategy builds the foundation for a strong brand.
  • Technology
    User experience and information architecture; digital, web, application, and game development; CMS creation and maintenance; software engineering Read More
    At JMS, we believe that all technologists are creative. From user experience and responsive site design to web and application development, we manage front and back end development to ensure that creative ideas are executed simply, beautifully and efficiently.
  • Production
    Illustration; pre-press and file preparation; photographic services; directorial services; film and video production; complete editorial and postproduction services; interactive and digital development Read More
    From concepting and writing scripts to casting, shooting, editorial and post-production, we love to create film and video assets that entertain and endure. We direct. We edit. We color-correct and master. And we do it all in-house.
  • Motion & Image
    Imaging; motion graphics; animation; visual effects; 3D modeling; color grading; compositing; VR experiences Read More
    Through the marriage of technology and artistry, we create things that were impossible just a short time ago. This in-house studio capability of VR, imaging, animation, visual effects, 3D modeling and more allows us to bridge imagination and reality every single day.
  • Social & Content Marketing
    Social media strategy and campaign integration, programmatic social content, content strategy & architecture, community management, audience analysis & insights, data analytics, social ads — planning, targeting & execution, social asset creation, copywriting + creative Read More
    Social is where the world consumes information. It’s our news channel, where we shop, how we connect with brands and how we speak to each other. JMS social media combines creativity, strategy and a high-powered production studio to produce a consistent stream of social assets. Customers are always on the move, and our social will help you engage with them wherever they are.
  • Demand Generation
    Marketing automation platforms (MAPs); data analytics; live test design and implementation; customer modeling and segmentation
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Careers

We’re a collective of strategists, writers, designers, filmmakers, technologists, musicians and photographers who help companies tell compelling stories that build their brands. We make the things that help brands grow.

Interested in joining us? We’re currently hiring for the positions listed below. Please visit johnmcneilstudio.bamboohr.com/jobs to apply.

Current openings

Copywriter
Every project we take on represents an opportunity to build a brand, whether it’s a global campaign theme or an online banner. We need a writer who consistently delivers sound strategic thinking and powerful creative content.
Sr. Project Manager
The Senior Project Manager will work closely with our principals and clients, providing leadership and direction to the team during all phases of projects .
Social Strategist
This role requires partnering with teams across JMS to create content – from production to editing – and think strategically about how to optimize our social strategies for our clients.
Project Manager
As a PM you will manage successful execution of campaigns on-time, and on budget, while meeting client and company expectations. You will have frequent and direct client contact, daily dialogue with project managers, executives and studio creatives, and a focus on streamlined production approaches.
Senior Strategist
You will focus on communications planning across a broad range of disciplines including brand strategy, demand generation, advertising, digital marketing, research/persona development, and social marketing.
Jr. Social Content Creator
As the Jr. Social Content Creator, you will work with the Social team to create compelling, on-brand and engaging social creative. You’ll gain excellent experience by being part of every project from brainstorming to execution.